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City Events Marketing Officer

Employer
City of Wolverhampton Council
Location
Civic Centre, Wolverhampton
Salary
£29,577 - £33,782
Closing date
1 Dec 2021
Reference
WLV000003853

Job Details

As part of the vision for relighting our city, we have developed a bold, new five-year ‘Event City’ plan aimed at delivering two million visitors and £68 million in local economic benefit and by capitalising on the opportunities for our city from the 2022 Commonwealth Games and other major events coming to the City of Wolverhampton.

We will deliver a vibrant programme of events with audiences ranging from 8 – 80,000, including comedy and live concerts, religious festivals, televised events, major sporting events and large outdoor events across many locations in the city.

The post-holder will be responsible for developing and implementing the marketing strategy for the City Events delivered by City of Wolverhampton Council. They will deliver a planned and sustained programme of work to ensure the delivery of a high-quality events and marketing service.

The post-holder will be focussed on achieving business outcomes and will employ an evidence-based approach to all marketing activity ensuring that the effectiveness of City Events marketing campaigns are continually monitored and evaluated.

They will be responsible for reporting to - senior managers within City Events on marketing and audience KPIs as part of the requirements of the 5 Year Events Strategy, as well as outputs associated with other externally-funded projects. 

The successful candidate will be educated to a degree standard in marketing, PR or event management with an interest in live events. You will have the ability to write content suitable to a number of established and emerging platforms.

The successful candidate will have experience of developing and delivering long term, sustained and evidence-based marketing strategies and plans informed by the use of market segmentation techniques and data. You can deliver successful email marketing and digital campaigns. You will be well practiced in working with internal and external stakeholders at a variety of levels within their organisation.

Due to the nature of the post there will be a requirement to work outside of normal office hours in order to maximise coverage and activity during key events, in the evenings and at weekends in order to engage the target audience.

Supporting documents
City Events Marketing Officer Job Description and Person Specification.docx

Company

Bingley Hub

From Monday 11th December 2023 an exciting change is happening for us as an organisation - we are implementing a new system which will improve your candidate experience! To access your candidate portal for our new system, head to https://wolverhampton.wm-jobs.co.uk/members/.

If you already have an application in progress with us before the new year, don’t worry, this will continue as it normally would and there will be no impact on your application or the process. More information on our new and improved system can be found on the WMJobs help pages

City of Wolverhampton

There’s never been a better time to join the award winning City of Wolverhampton Council to further your career. We are a progressive and future facing organisation, and passionate about making our city better for all who live, work and travel here.

We are an ambitious organisation focused on delivering the best services for people in Wolverhampton; working for us gives you the opportunity to make a difference to their lives.

Our continual drive for improvement led to us winning APSE Overall Council of the Year Service Delivery Award, also achieving Annual Service Award Finalists for our services in Waste and Recycling; Public Protection; Best Housing Regeneration and Homelessness multi-agency work, showing that the City of Wolverhampton Council is truly an organisation striving for daily excellence in all we do.

Equal Opportunities

The City of Wolverhampton Council employs over 5,000 people in more than 600 different trades and professions. We are committed to representing Wolverhampton’s diverse community and therefore strongly encourage applications from all applicants meeting the essential criteria.  The council operate a guaranteed interview policy for veterans who have served in the military, those who have previously been under our care and are under the age of 25 and disabled candidates, where it is evidenced that the essential criteria of the post is met.

A Great City to Live and Work

The city has seen rapid developments with major projects like the i54, Way Youth Zone and i10 and more exciting developments are planned for the westside of the city. The leisure-led mixed user scheme includes a multi-screen cinema, restaurants, bars, hotel, multi-storey car park and apartments, all accessible by foot from our city centre.

We benefit from being in a prime location, with excellent transport links at the heart of the UK’s high speed rail and motorway networks, making us an employer of choice for people across the West Midlands.

Wolverhampton is rated as one of the top cities in the UK for families. Almost 90 per cent of the city’s primary and secondary schools are rated as ‘good’ or ‘outstanding’ by Ofsted. The City also offers a wide range of family friendly facilities with stunning parks and green spaces and top entertainment attractions such as Wolverhampton Art Gallery, the Civic and Wulfrun Halls and the Grand Theatre all of which attract top acts such as Jimmy Carr, Gary Barlow, World Darts Competition, upcoming bands and West End productions.

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Why Work for City of Wolverhampton Council?

We invest heavily in skills and training for our employees; you will develop and grow with us through your time, benefiting from regular professional development conversations, and varied training opportunities.

We offer a wide range of benefits including competitive salaries that progress within different grades for the variety of jobs on offer. The majority of our positions offer a generous annual leave entitlement of 25 days - this increases with length of service. There is also an added option to buy up to 10 days additional leave in each leave year. New entrants also benefit from 8 days bank holiday entitlement (basic leave entitlement of 33 days).

The council offers an excellent Local Government Pension Scheme (LGPS) with employee and employer contributions based on salary grades and other benefits including:

  • Index linked pension
  • Option to convert your pension for tax-free cash when you retire
  • Retirement on the grounds of ill-health at any age.

The council also offers a wide range of flexible working options to fit in around your commitments including:

  • Flexi-time
  • Reduced hours working
  • Job share
  • Homeworking
  • Term time only

Other rewards

  • Discounted city parking at a number of sites with reduced charges for blue badge holders
  • Annual Travel Card Scheme
  • Salary Sacrifice scheme for cars - with a wide range of ‘green’ vehicles, cycles and associated equipment, personal IT equipment and smartphones
  • Retail, leisure, legal and ethical savings and loans through our competitive rewards portal

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Company info
Website
Telephone
01902 552345
Location
City of Wolverhampton Council
Civic Centre
St. Peter's Square
Wolverhampton
West Midlands
WV1 1HE
United Kingdom

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