Transport Performance Analyst

16 Summer Lane
£26,521 to £31,021
06 Dec 2021
15 Dec 2021
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The Data Insights team, part of Transport for West Midlands, provides transport data services across West Midlands Combined Authority and our partners. We help to collect, manage, report, analyse and visualise data. We also carry out research projects and publish our findings. We give access to data on things like traffic and public transport passenger counts, road traffic collisions and congestion, and planning. We help people to understand how changes to the region might affect transport. We are responsible for the PRISM transport model, ensuring it works across the region.

The role will be responsible for supporting the Data Insight Service, reporting into the Product Manager, in the collection, chasing and management of data provided by external partners into the central hub of transport and land use planning. This data is used to monitor performance, manage upcoming schemes communication and primarily update the transport modelling and forecasting.

The role provides an opportunity to work with the Data Insight Service and the partner organisations to continually improve how the data is collected to increase the frequency, minimise the input effort and to validate the data against other sources, ensuring timely, accurate and trusted information.

What will you be doing?

  • Undertake the measurement, analysis and reporting on all aspects of performance data, focussed on Swift ticketing, providing robust evidence of WMCA’s business performance in a transparent manner that is available to relevant internal and external agencies
  • Undertake the delivery of robust analysis relevant to policy development and public transport scheme monitoring
  • Contribute to a qualitative and quantitative view of operational performance and travel trends, providing insight and actionable intelligence to effect change and improve public transport provision.
  • Lead the production and analysis of business (Swift data) performance, illustrating trends and evaluating the impact of policies and programmes on the demand for Public Transport to inform TfWM’s polices and business plan
  • Design, develop, analyse, interpret and report on research survey and performance information data relating to public transport policies and schemes
  • Liaise with TfWM officers and agencies in relation to project specification, timescales, and delivery to ensure business information is supplied to the timescale and quality agreed with clients
  • Utilise geodemographic segmentation data and GIS tools to further enhance business intelligence
  • Lead the development and application of new data analysis and reporting systems and techniques for monitoring Swift ticket usage
  • To ensure the adequate storage, protection and retrieval of public transport information and reports (including performance indicators), including ensuring compliance of with all aspects of data compliance and security (e.g. GDPR)
  • Provide effective, accurate and timely information to Finance to enable concessionary and commercial payments to be made in accordance with the schemes
  • Identify patterns within the Swift data to support impact analysis against product development or marketing activity and as such help design improvements in future initiatives

About you

  • Educated to degree level/equivalent in a related discipline or relevant experience
  • Strong analytical and problem-solving skills, with the ability to analyse data and apply the findings
  • Excellent communication and interpersonal skills to interact with internal and external partners
  • Excellent verbal, presentational and report writing skills and comfortable communicating with a wide range of audiences
  • A proven record in operating and developing PC based analysis and graphics software
  • Knowledge of performance information methodologies/statistical techniques
  • Use of QGIS, Tableau and Excel to capture data would be desirable.
  • Ability to undertake SQL queries against databases is desirable.
  • Experience and knowledge of transport would be advantageous.

About us

Our role in the West Midlands has never been more important and in these extraordinary times we’ve shown we can step forward, speak up for our region and bring people together. Everything we do is focused on making life better for people in the West Midlands – that’s our reason for being here and it drives every move we make. We lead and support others to deliver our shared future vision for the region – a happier, healthier, better connected place to live and work.

We fully believe that we are only as great as the people who work for us and are committed to providing a positive, healthy and inclusive working environment where our people feel valued and respected. We’re ambitious, forward thinking and determined to find better ways of working, always leading the way in what we do. We trust and support each other to get the job done, and encourage creativity, originality and curiosity from those who work with us.

We are a “Leaders in Diversity” accredited organisation, are in the Inclusive Top 50 Employers List and are one of The Times Top 50 Employers for Women. As a Disability Confident Employer, we have made a positive commitment to interviewing all applicants with a disability who meet the essential role criteria. We are committed to building a team of people with varied backgrounds and experiences as we recognise that this will only benefit us as an employer, the more inclusive we are the better our work will be, and welcome applications from young people, Black, Asian and ethnic minority groups and women at senior levels.

We’re dedicated to providing a broad range of rewards and benefits and constantly benchmark our benefits packages to ensure they are attractive for all our people. As well as a competitive salary, employees also receive 27 days annual leave (plus public holidays) and access to a great pension scheme.

Furthermore, wherever possible we will offer flexible working options which assist work-life balance. We are very happy to discuss a flexible working pattern that suits your needs, so please do not let that be a barrier to applying. If your values align with ours and you’re committed to working towards creating a future we can all be proud of, we want to hear from you.

About your application

The online Application Form you'll be asked to complete plays a key part in our recruitment and selection process. We use the information you provide to decide whether to invite you for an interview. It is important that you complete the Application Form as fully and accurately as possible. You will be asked to upload a Supporting Statement (not a CV) and this should include specific examples which demonstrate how you meet the essential criteria for the role for which you are applying. 

If you would like to discuss alternative methods to the online application as a reasonable adjustment please contact the Resourcing Team by email (

Supporting documents
Role Profile - Transport Performance Analyst.docx

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