Strategic Communications Manager - Digital

16 Summer Lane
13 Dec 2021
16 Jan 2022
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Are you a digital comms expert looking to lead on strategic digital campaigns, from website user journey through to social media and content? Do you want to be part of an organisation committed to transforming the lives of those living in the West Midlands? Do you have the energy and drive to get things done? If you feel you have the qualities, skills and experience to fulfil this vital role, and would like to help shape the future of our region, we would love to hear from you.

WMCA’s Communications Team has gone through significant transformation to better support the needs of our growing organisation - and we are now looking for a Strategic Communications Manager to lead digital communications, and manage the brand for the WMCA and TfWM, to maximise the impact of our digital presence across all channels. This is a high-profile role that will develop and deliver a digital communications strategy and a brand management strategy that takes a customer-led approach.

The role joins a creative, ambitious team communicating the work of the West Midlands Combined Authority and how it is making a difference in the region.

What will you be doing?

  • Develop and deliver an overarching digital communications brand strategy for the organisation ensuring consistency and strength in the way the brand is presented
  • Oversee the evaluation of performance of digital communications and channels to support a culture of continuous improvement
  • Be accountable for the strategic development and implementation of proactive marketing and information services provided through digital channels
  • Oversee any paid-for social media advertising for the organisation to maximise impact and value-for-money
  • Responsible for management of the website and all social media channels to ensure consistency and impact
  • Establish and chair a regional digital communications group with key partners

About you

A confident team leader, you will be used to supporting and coordinating a team that includes a focus on quality of work and development of people. Important will be the ability to advise and mentor team members to develop their thinking and help overcome barriers.

A dynamic, highly competent communications professional you will have significant successes in the development and delivery of digital campaigns and projects. A really good knowledge of media buying for digital channels is also important.

We’re looking for someone with knowledge of current standards and best practice in the fields of user experience, information architecture and content management strategy; and a good knowledge of accessibility principles as applied to digital content. You will be able to demonstrate a thorough understanding of the use of analytics to benchmark, audit and improve digital content.

Comfortable operating in a fast-paced environment, you will have excellent communication, interpersonal and relationship building skills. Effective at managing projects and people, you will also be results driven, keen to share ideas and able to inspire and influence those around you to produce their best in order to drive maximum impact.

About us

Our role in the West Midlands has never been more important and in these extraordinary times we’ve shown we can step forward, speak up for our region and bring people together. Everything we do is focused on making life better for people in the West Midlands – that’s our reason for being here and it drives every move we make. We lead and support others to deliver our shared future vision for the region – a happier, healthier, better connected place to live and work.

We fully believe that we are only as great as the people who work for us and are committed to providing a positive, healthy and inclusive working environment where our people feel valued and respected. We’re ambitious, forward thinking and determined to find better ways of working, always leading the way in what we do. We trust and support each other to get the job done, and encourage creativity, originality and curiosity from those who work with us.

We are a “Leaders in Diversity” accredited organisation, are in the Inclusive Top 50 Employers List and are one of The Times Top 50 Employers for Women. As a Disability Confident Employer, we have made a positive commitment to interviewing all applicants with a disability who meet the essential role criteria. We are committed to building a team of people with varied backgrounds and experiences as we recognise that this will only benefit us as an employer, the more inclusive we are the better our work will be, and welcome applications from young people, Black, Asian and ethnic minority groups and women at senior levels.

We’re dedicated to providing a broad range of rewards and benefits and constantly benchmark our benefits packages to ensure they are attractive for all our people. As well as a competitive salary, employees also receive 27 days annual leave (plus public holidays) and access to a great pension scheme.

Furthermore, wherever possible we will offer flexible working options which assist work-life balance. We are very happy to discuss a flexible working pattern that suits your needs, so please do not let that be a barrier to applying. If your values align with ours and you’re committed to working towards creating a future we can all be proud of, we want to hear from you.

About your application

The online Application Form you'll be asked to complete plays a key part in our recruitment and selection process. We use the information you provide to decide whether to invite you for an interview. It is important that you complete the Application Form as fully and accurately as possible. You will be asked to upload a Supporting Statement (not a CV) and this should include specific examples which demonstrate how you meet the essential criteria for the role for which you are applying. 

If you would like to discuss alternative methods to the online application as a reasonable adjustment please contact the Resourcing Team by email (

Supporting documents
Role Profile - Strategic Communications Manager - Digital.pdf

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