Marketing & Brand Manager

Walsall, West Midlands
£34,373 - £39,571 per annum
10 Jun 2022
26 Jun 2022
Job Ref
Contract Type
Full time permanent
Working Pattern

Marketing and Brand Manager

(Communications Business Partner - Ref: SS01022)

£34,373 - £39,571 per annum

Here at Walsall Council we are doing things differently and we have an ambition to transform the marketing approach. Tens of millions of pounds have been secured to transform Walsall and we now need a Marketing and Brand Manager to showcase our people, our place and our Council. We will build on our proud industrial heritage and build a borough fit for the future.

If you’re an ambitious marketer with a passion for shaping the plan, a track record of delivering compelling campaigns and a desire to do things differently, we’d like to hear from you.  We’re looking for someone who can bring a wealth of campaign experience and commerciality from across any industry sector.

The Candidate:

We’re looking for an aspirational marketing or brand manager with experience of using a broad range of marketing techniques to create and evaluate campaigns.  

This role requires a creative thinker who is comfortable with using insight to contribute to the wider marketing plans and to ensure they are delivered brilliantly. 

The successful candidate will report into the Head of Marketing and Brand and will have proven leadership experience with an ability to inspire and develop our marketing approach.

Key Responsibilities include:

  • Working with the Head of Marketing to shape the marketing plan, identifying opportunities to promote the Council and the borough
  • Development and delivery of transformational marketing campaigns in line with our Council Plan
  • Communicate the marketing plan to key stakeholders and colleagues both internally and externally demonstrating creativity and innovation
  • Develop income generation strategies through the promotion of events, products and services
  • Working with communications and social media managers to ensure campaigns are integrated to achieve maximum impact
  • The robust evaluation of all marketing activity and utilising learnings to shape future activity
  • Development of brand guidelines and ensuring the brand identity is used at all touchpoints
  • Support the wider Communications and Marketing team goals and help raise the profile of marketing within the organisation

View Job Description & Employee Specification

We can offer a range of brilliant benefits including hybrid working and opportunities to develop within a team of marketing and communications specialists.

We advertise vacancies because we want the best talent available. If that's you, we're waiting for your application.

Closing date for applications: 26 June 2022
Interviews scheduled for week commencing 4 July 2022

Recruitment process

Legislation imposes restrictions on political activity for certain local government employees. This position is designated as a politically restricted (sensitive) post as set out in Part 1 the Local Government & Housing Act 1989 and the Local Government (Political Restrictions) Regulations 1990 (LGO(PR)R 1990) [SI 851] and S.30 of the Local Democracy Economic Development and Construction Act 2009.

This post is covered by the Government’s Code of Practice on the English Language Fluency Duty for public sector workers.  The postholder will be required to communicate verbally with customers and provide advice and/or information in accurate spoken English.

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