Marketing and Fundraising Manager

Coventry and Warwickshire
14 Jul 2022
11 Aug 2022
Contract Type
Full time permanent
Working Pattern
See advert details

Post Title:   Marketing and Fundraising Manager

Reporting Line:  Chief Executive

Responsible for:  Fundraising Officer        

Summary of post:     This role is designed to maximise the profile of the charity and fundraising income generation through activities to support the strategic priorities of the charity.  The post holder will be an active member of the leadership team and will contribute towards the strategic development and operational management of all areas of the organisation

Hours of work:                      37 hours per week


Strategic Management:               

  • To be an active, integrated and cohesive team member of the Leadership Team in order to contribute fully to strategy development and deliver the organisation’s vision.
  • To work with the Chief Executive in providing leadership and direction in the development of a broad range of income activities, whilst being consistent in our Strategic Plan. 
  • To work effectively with all people, developing productive relationships with colleagues, volunteers, partners and the Board of Trustees.
  • To prepare reports and information and analysis for the Board of Trustees and other planning needs as requested.
  • To represent the organisation as required.
  • To lead on key organisational projects or events, as required.


  • To provide leadership, direction and coaching for direct reports in order that they optimise their effectiveness and fulfil their potential.
  • To coordinate the work and monitor workloads of direct reports undertaking Development & Performance Reviews against key performance indicators as required.
  • To undertake performance management of staff as required.
  • To identify appropriate training and development needs for direct reports and teams, assisting in their development.
  • To support and provide advice and mentoring to staff, in order for them to maximise their effectiveness whilst in post, as required.
  • To develop and deliver training and presentations for staff, as required.       

Quality Management:

  • To manage and lead the marketing and fundraising operations within the organisation ensuring that they deliver against the strategic plan.
  • To manage the marketing and fundraising operations with a high level of customer focus.
  • To drive a high quality performance culture, responsive to the needs of the charity.
  • To embed effective systems and procedures creating a culture of continuous improvement.

Specific Responsibilities:

  • Support managers and team leads in promoting services and celebrating successes to both internal and external stakeholders.
  • To develop and cultivate positive relationships with local and regional media outlets.
  • Identify movements in the customer profile and assess trends in the charitable and commercial market, being mindful of external factors in the charity sector that may affect the business and by actively seeking customer feedback.
  • Use a commercially focused approach to continually maximise opportunities to increase income generation.
  • To research, identify and implement new opportunities of income generation for the charity.
  • Lead on extending the fundraising activities of the charity.  
  • To ensure managers/leads maintain effective relationships with appropriate commissioners.
  • Develop a KPI framework and reporting system to monitor income targets
  • Regularly monitor, report and evaluate the performance of all fundraising activities operations.
  • Set and manage budgets for own areas of responsibility.
  • Develop and maintain the web site, charitable publications and materials.
  • To create, manage and update all social media channels.
  • Improve awareness and education of legacy donations creating a strategy and marketing plan for legacy growth and awareness. Implement a brand and strategy to create a supported will writing service.


  • To adhere to all relevant policies with particular reference to staffing, equality and health and safety.  
  • To comply with all relevant legislation.
  • To undertake appropriate training and personal development as required for the role.
  • To support the work of the Chief Executive and senior management team, where necessary, in the event of sickness, holiday or other exceptional circumstances.
  • To portray a positive image of the organisation both internally and externally, and set high standards of personal integrity and professionalism, leading by personal example.
  • To undertake such other duties as may be reasonably required, consistent with the nature and grade of the post.


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