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Head of Student Recruitment and Marketing

Employer
BOA Group
Location
Birmingham, West Midlands
Salary
£38,223 to £43,421
Closing date
29 Jul 2024

Job Details

The BOA Multi Academy Trust are seeking to appoint an exceptional candidate to lead our Student Recruitment and Marketing team with our set of technical academies. An opportunity to join a growing MAT which offers creative hubs for the expressive arts and for specialist technical and digital skills.

Currently comprising of three academies – ‘BOA Creative, Digital and Performing Arts’ (opened in 2011), ‘BOA Stage and Screen Production Academy’ (opened in 2021) and ‘BOA Digital Technologies’ (opened in 2022) we recruit from across the region and different entrance points.

We are keen to attract a talented and experienced Marketing expert with a sound knowledge of Admissions and Appeals who can lead and motivate a team, has a keen attention to detail and is able to prioritise effectively with competing demands and peak periods, throughout the year.  Excellent communication skills and the ability to liaise at all levels will be key.

This is an excellent opportunity to make a difference to the future of education within a world-class academy trust.  If you share the BOA Group’s vision and ambitions, possess a strong desire to work within an ethos of creative collaboration and partnership and want to have a positive impact on young people, families, and the community then we would be delighted to hear from you.

DUTIES AND RESPONSIBILITIES

Admissions

  • To work with the Principals and CEO on the annual recruitment strategy and implementation of that plan. Fully evaluate the admission lead funnel to improve conversion at each stage addressing areas for improvement. Motivate and drive the admissions team, to ensure a high standard of service to parents and efficient and diligent management of the admissions and appeal processes; providing accurate and helpful advice to members of the public, parents/carers and students based on detailed knowledge of the BOA Admissions and Appeals policy, whilst ensuring the values and ethos of the Trust are embedded throughout. Setting and monitoring key performance indicators relating to the management of both enquiries and admissions. Take a data-led approach, using all available performance data to evaluate and make recommendations for improvement in processes. Manage the BOA Group Admissions & Appeals service and to ensure the successful completion of the annual Admissions Round. External liaison with schools in all matters pertaining to student recruitment. Lead the development of a parent engagement strategy that helps to support student retention. Run regular parent satisfaction surveys to gauge parent perceptions and provide feedback to all families about results and actions. Ensure regular and proactive communication with parents via the most effective channels. To oversee and report on all research activity (including parent and leaver surveys). Prepare and update the Admissions policy and ensure statutory compliance and consultation. Oversee the registration of student applications and the maintenance of all admission and appeals processes. Oversee acquisition of student information from parent/carers, students, and schools. Support to the academies and preparation of the aptitude workshops. Provide advice, guidance, key management information and recommendations to the Senior Leadership Team as well as regular updates on admissions trends and key performance indicators to the Principals, CEO and Board. Provide management support to the development of admissions and appeals for the post-18 Foundation course. Ensure schedules and deadlines are appropriately set and communicated in accordance with the Schools Admissions Code. Oversee the transfer of KS4 students to post-16. Responsible for Overseas’ admissions and ensure that UKVI visa compliance and relevant sponsorship regulations are observed. Ensuring relevant information, advice and guidance is provided to appellants within the appeals process. Manage and support the Independent Appeals process and hearings. Oversee the effective management and processing of student data in line with relevant legislation and policies, ensuring compliance. Liaising with relevant stakeholders, e.g., Local Authorities, as appropriate. Ensuring admissions and appeal processes are compliant with statutory regulations.

Marketing

  • Develop and implement a marketing strategy, working with the principals, to achieve overall admission objectives and to ensure consistency across the group. The strategy will increase and maintain healthy marketing activities to “keep applicants warm” to continuously improve the rates of ‘application to through the door’ and ‘acceptance to through the door’. You will ensure the strategy continues to build on the group’s strong reputation locally and regionally; projecting its core values, strengths and successes in effective ways. Inspire and develop the marketing team members to plan, deliver and execute the marketing strategy to the agreed budget with focus on lead generation and optimisation. To manage a calendar of marketing activities to support and fulfil the plan Ensure awareness of the academies is high through effective use of social media, the website, and other relevant mediums. Constantly review the market and identify new trends and competitors that might impact performance. Act as brand guardian and ensure that all materials produced are consistent with the brand. Planning and managing launch and open event activities. Provide advice, guidance and recommendations to the Senior Leadership Team as well as regular updates (including against KPIs) on marketing trends, strategies and activities to the Principals, CEO and Board. To ensure the pupil recruitment targets are maximised and a first-rate customer experience is provided. Ensure an efficient, warm and welcoming professional service to parents, pupils, staff, feeder schools and the wider public interested in joining our academies or working in partnership with the Group. To act as an ambassador for the Group, celebrating the success of the academies and inspiring others to do likewise, both internally and externally.

Other Duties:

  • To line manage the Student Recruitment and Marketing team Effectively manage the student recruitment and marketing budget. Champion leadership, teamwork and competency development within the Group Preparation of documents for trustees and LAB members to keep them fully informed regarding all aspects of the operational management of the academies Attend and contribute to Governors and Trustees meetings as required
  • In general, to observe the health and safety regulations and requirements relating to the duties of the post and in accordance with health and safety regulation and policies

We are committed to safeguarding and promoting the welfare of children. This post is subject to enhanced DBS clearance.

To apply for this position, please complete the application form with a supporting statement CV’s will not be accepted. 

We reserve the right to interview candidates before the closing date.

Company

The BOA Group is a Multi-Academy Trust of specialist academies located in Birmingham city centre, in the hub of the creative and digital industries. Though based in Birmingham, the academies recruit from across the wider Midlands region. We are a unique and outstanding creative educational hybrid, committed to the highest standards of excellence.

Currently comprising of three academies – ‘BOA Creative, Digital and Performing Arts’ (opened in 2011), ‘BOA Stage and Screen Production Academy’ (opened in 2021) and ‘BOA Digital Technologies’ (opened in September 2022) – we also have The Old Rep Theatre, in the heart of Birmingham City Centre, within our portfolio. Located in the centre of Birmingham and within the hub of the creative and digital industries in the West Midlands, we benefit from superb facilities for academic, vocational and extra-curricular activities.

If you share the Academy Trust’s vision and ambitions, possess a strong desire to work within an ethos of creative collaboration and partnership and want to have a positive impact on young people, families and the community then we would be delighted to hear from you.

Company info
Website
Telephone
01213599308
Location
1 Grosvenor Street
Birmingham
West Midlands
B4 7QD
GB

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