Digital Marketing Apprentice - Destination Services
Coventry City Council is the 9th biggest city in England and has ambitious plans to grow its economy, reputation and quality of life, including by the delivery of the title UK City of Culture in 2021.
The Council’s Business Investment and Culture service has a remit for economic development, inward investment, sustainability, culture, sport, tourism and events. The team we are recruiting to is responsible for a range of functions, including:
- Delivery of festivals and major events
- Promotion of leisure and business tourism
- Operation of the convention bureau; and
- Management of the fourteenth century St Mary’s Guildhall.
It is a lively group of largely specialist officers with responsibility for strategy, funding and project delivery across its sections. It has recently expanded significantly, taking on new staff to develop and deliver activities stimulated by the title of UK City of Culture in 2021 and being a host of the Commonwealth Games in 2022.What is the job role?
We are looking for an enthusiastic person with an aptitude for social media and on-line communications. The Destination Team are responsible for promoting Coventry and its tourism assets for leisure and business visitors.
This is an exciting time as we prepare to become the UK City of Culture in 2021, in addition we will be a host city during the Commonwealth Games 2022. We anticipate 2.5 million additional visitors coming to Coventry in 2021 alone, it vital we can engage with our digital audiences so they are aware of the fantastic experiences Coventry can offer them during their visit.
You’ll need to have good awareness of social media platforms and the ability to write creative, engaging content for our digital platforms.
In your role you will:
- Keep social media accounts and web platforms updated.
- Reply to comments, questions via social media.
- Write campaigns and key information posts for appropriate audiences, researching the audience & content.
- Create marketing materials, visuals for social media posts, schedule posts.
- Develop campaigns aimed at young people.
- Track analytics on social media & website report on findings.
- Admin/IT duties as required.
We are looking for someone who can demonstrate commitment, energy and drive to provide digital and social media communications to promote and support the business, leisure, events and extended stay markets, in order to drive an increase in visitor footfall and spend, stimulate economic growth, and raise Coventry’s profile as a destination of distinction for day visits, leisure breaks, business events and culture.
When applying for this role you will be asked to write a personal statement, in your statement please give supporting evidence as to how your previous experience and knowledge supports the personal statement attached.
If shortlisted you will be asked to create a short blog/ vlog.
For full details on the application process please read the attached document on our jobs page labelled 'Coventry City Council Application Process'
All attachments for the job can be found here
Please note: this vacancy may close early if we get sufficient applications.Introduction to Coventry City Council
Coventry is a lively, multicultural city, which embraces old and new. Around the modern city centre there are traces of history everywhere – in the old city walls, the timber-framed buildings and the reconstructed medieval Spon Street. But Coventry has always had an eye on the future, and is now firmly focused on regenerating and re-inventing itself to meet the challenges of the 21st Century. With major developments and new projects taking place right across the city, Coventry City Council is the place to be!
There's a huge buzz about the city – Coventry ranks as the 8th best city to live, work and do business in the UK, and is the UK City of Culture 2021 ! We believe this will help put Coventry on the map for all the right reasons. You can feel the sense of local pride throughout the city as we build towards this momentous year. It also offers a unique, once-in-a-lifetime opportunity to those joining us to play their part in it.
We genuinely believe that Coventry City Council is a special place. You will be joining Coventry City Council during an exciting time to become part of a team that contribute to achieving our visions for the city. We have made our council a place where we look after our people, making sure you're happy in your work and given everything you need to succeed. We've created friendly, welcoming workplaces where everyone is working towards the same cause, providing the best possible services for the city of Coventry.
As a council with improvement at its heart, we’re committed to making life better for the people who live and work in Coventry. We’re equally concerned with the quality of life enjoyed by our people, so by joining us, you won’t just be helping the community, you’ll be helping yourself too.
Not only do you get to work alongside great people that are helping to improve services for our community we offer great benefits too! For your valued contribution we will provide a fantastic benefits package including;
- Flexible working arrangements
- Generous annual leave allowance starting at 27 days and rising to 32 days
- Pay progression through multiple increments
- Outstanding local government pension scheme
- Learning & Development with access to certified courses.
- Access to an award winning Occupational Health Team
- Vibrant employee networks
For full details on the application process please read the attached document labelled Coventry CC Application process.