Insight Assistant

16 Summer Lane, Birmingham
£24,515 - £28,686 per annum
14 Jan 2021
31 Jan 2021
Job Ref
Contract Type
Fixed Term Contract
Working Pattern

Please note: This is a 2 year fixed term contract

Who we need

We are looking for a highly motivated individual who is looking for their next challenge, but also the rewards of working in a high-performing market research team. This role will be the main point of contact for online community members.  The post will assist the Human Intelligence Team in the management of market research surveys, including questionnaire/topic design, data coding, data entry and preliminary analysis.

TfWM is a Market Research Company Partner and not only does this accreditation demonstrates commitment throughout the organisation to professionalism, standards, and to self-regulation via the MRS Code of Conduct, it also offers a suite of additional benefits including training and development in the research sector.  The successful candidate will help ensure respondent confidentially, ensuring compliance with data protection legislation and internal procedures at all times in relation to the management of personal information.

In return for your hard work and commitment, we will reward you with a range of competitive and attractive benefits.

Who we are

Transport for West Midlands (TfWM) plans, develops and manages an integrated transport system for the West Midlands that is reliable, affordable and accessible for all. It is the transport arm of the West Midlands Combined Authority. 

A standard setter in the industry, our achievements are regularly recognised nationally, most importantly as the winner of ‘City Region Authority of the Year’ in 2016, 2017 and 2019 at the National Transport Awards.

Whether it’s developing and delivering new infrastructure, collaborating on future mobility projects, operating the West Midlands Metro or helping customers to keep moving, we need creative and innovative talent to join our already excellent team and help us make a real difference to residents, businesses and visitors travelling in and around the West Midlands.

In return for your hard work and commitment, we will reward you with a range of competitive and attractive benefits.

About the team

The Human Intelligence Team is a small, productive group of market research experts, accountable for designing, analysing and reporting market research activities.

Work closely with Mustard Research and colleagues across the business, TfWM has established an online market research community in November 2020.  By consulting members of the community we can gain valuable customer insight to make sure that changes made to the transport network in our region are tried and tested with our residents.  The project is funded as part of the Future Transport Zone Fund

The team is also central to the downstream monitoring and evaluation of the impacts of transport and future mobility projects,  and is responsible for adding results to the evidence base for new project development.

About the Future Transport Zone

The West Midlands will be the UK’s first FTZ, leading the way for all major urban centres in the UK. Transport for West Midlands (TfWM) will work with companies to trial and demonstrate new modes of transport, services and technologies, like mobility as a service, car sharing, electric bikes and using data to improve congestion on our roads.

The FTZ programme will see work to improve our understanding of travel behaviour using innovative market segmentation and a new online research community.  This platform will be used to gaining consumer insight into the interaction between transport and lifestyle.  Better understand of consumer behavior can in turn be used to improve the transport offer, both product and marketing/ communication of that offer e.g. information on online purchase decision making, uptake of new technology and use of social media.

Launched on 16 November, TfWM's online community is a forum where members of the West Midlands public are invited to share their views on different topics.  We want to use this community to make sure that changes made to the transport network in our region are tried and tested with our residents. 


Essential Attributes

The following skills and attributes are essential to a successful application:

  • Good written and verbal communication skills.
  • Ability to communicate with different audiences with the confidence to deal with a wide range of people.
  • Good PC-based software. Proficiency in Microsoft Excel, Word, Outlook, presentation software such as PowerPoint and Internet browsers.
  • Experience of handling personal data and compliance with data protection legislation and internal procedures in relation to the management of personal information.
  • Ability to deliver to fixed timescales, respond well to urgent issues.

Please refer to the attached role profile for further crucial requirements.

This is a remote working opportunity until a date is agreed for the WMCA workforce to return to our usual place of work at 16 Summer Lane, Birmingham.

Our priority is to keep all our employees safe and well during this time. We will be working remotely for the foreseeable future, and we are doing everything we can to ensure all our employees can enjoy a comfortable remote working space.


How to apply

Please provide detailed information in your application outlining your suitability for the post and ensure it is submitted by the closing date.

Closing Date: 31 January 2021

Interview/Assessment Dates: 11 and 12 February 2021


We are committed to developing an organisation that is representative of the diverse communities that we serve and welcome applications from all sections of the community.

The following groups are currently underrepresented: young people, Black, Asian and ethnic minority groups and women at senior levels.

We are a Disability Confident Employer and offer a guaranteed interview scheme for applicants who meet the essential job role criteria. We will make reasonable adjustments, in line with the Equality Act, for disabled applicants if these are needed. Wherever possible we will offer flexible working options which assist work-life balance and support service delivery for the customer.

Supporting documents
Role profile

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